The Engine Room TV
TV Show Video - Proof of concept
Based on developing an idea for cars and reality TV, we provided development of the TV format and then created a proof of concept video and a full business & marketing plan for the client.
TV Show
The show combines all the excitement of reality TV like “The Block” with the passion, heart and soul of shows like “Top Gear” which also happens to be based on cars. But it communicates with the local Australian audience in a way that Aussies will relate to, with the age-old rivalry between two iconic car brands, like – Ford vs Holden.
“The Engine Room” will combine some of TV’s highest rating audience attributes:
Sport Rivalry including defined teams and fanbase with history
Aspirational Reality TV
The show has been carefully considered to engage with our core audience with authenticity of iconic cars which, for this project, has an existing built-in audience of car enthusiasts.
However, we will be focusing on a broader strategy to target and extend our audience to a wider demographic that is more akin to fans of sporting events. And with the hi-jinx drama associated with reality TV.
Which team will you support?
We developed the IP and created a proof of concept video format (intro below).
We also created a microsite for interested parties that offers a full overview of the TV brand plans that we developed for the client at ERTV.
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