Logitech
Trade Exhibition Video
Integrate 2022 Trade Exhibition Video
Logitech attended Integrate in 2022, which is Australia’s largest AV expo. They wanted event and conference videos filmed for a trade event showcasing their exhibitor stand. We also provided footage on their best in technology video conferencing capabilities.
Product Demos / Promotional Video
The day started with arriving at the Expo. We encapsulated the conference delegates’ journey by setting up the location, capturing the digital signage with a walk-through from outside to the entry. And we set the day up with bespoke filming and some Content King stock footage.
As a conference video, we were unable to plan too much. Throughout the day, we took our lead from the Logitech team on their key focus points and all opportunities to showcase their new technology.
To demonstrate Logitech’s corporate affiliate partner strategies we also created a series of profiles with third parties that integrated their products with Logitech. With attention to how the technologies worked as a single solution, we filmed Logitech with their partners, including a short interview for social media.
Within the event highlights video we created:
- mini product demos including affiliate partners;
- affiliate testimonials;
- and a series interviews featuring one of the Logitech executives with their key partners.
The client has this event promotional video playing on their YouTube channel – link here.
