Promo Video – Furniture

Promo Video – Furniture

Ever Design Group

 

Ever Design Group, a manufacturer and distributer of bedroom furniture needed a new promo video – furniture.

 

They wanted to endorse several points of difference. Firstly, that they are local Australian made high-end product. In addition, they enjoy a long-term and award-winning relationship with two of the biggest retailers supplying bedroom furniture in Australia.

 

Above all, they wanted to showcase their new larger premises increasing their capacity and operational capabilities.

Our brief was to capture the size and scope of the new premises and workforce in action.

 

As a result, the client wanted as many elevated shots as possible. Both outside and inside the building. Therefore, we recommended a drone. Unfortunately, the proximity of their warehouse was within a flight restricted area being close to an airfield. However, this didn’t stop us using a drone inside the building to great effect.

 

Using a combination of a gimbal and the drone, we took the audience on a unique tour of the facility highlighting the different sections of the three warehouses and their different parts to play in the craftsmanship and carpentry. Their hard wood factory included top of the line machinery for cutting, shaping and painting wood.

 

We tailored this promo video to demonstrate the detail that goes into making this bedroom furniture. This also endorsed the fact that all of their products are Australian made from start to finish. The camera angles, sweeping movements, pull focus effects and elevated vantage all evoked a sense of craftsmanship and care.

 

This stylistic audio-visual approach, along with the music choice and elegant editing transitions emulates the award-winning company’s high expectations on their pursuit of excellence.

 

This promo video was completed for a convention and will be used on social media too.

 

Please go to – gliding gimbal shot in order to see some more interesting and fun ways in which we captured this video footage. You might even call it Parkour video.

 

The client can found – here.