Marketing Video Brand

Marketing Video Brand 

Architects of Skin – Promo

 

Architects of Skin are a new chain of beauty clinics based on the north shore of Sydney. As a growing brand with a wide range of treatments, they needed a visceral marketing video brand that reached several audiences.

 

Our client needed this marketing video for their web site and also for franchise sales opportunities.

 

An additional challenge was to get the video ready for an international conference in under two weeks.

 

We defined the video brief with the client and then attended two of their clinics, and head office, to capture all of the footage.

 

Working in low light and confined spaces we went through, and filmed, all of the clinic’s most popular treatments. We captured the beauticians using the latest methods and equipment (‘top of the line’ technology). We also heard from specialists in their field endorsing these treatments. We set up a presenter interview space at one of the clinics and also at their head office to accommodate the availability of the specialists performing to camera.

 

We needed to showcase the brand as a high-end luxury service that can operate in any country. We offered the audience both the intimate and personal touch that Architects of Skin have to offer, along with the ‘top their game’ service.

 

The production process was spread out which gave us limited time to edit this video, but the end result was exactly what the client wanted with a couple of days to spare on the deadline.

 

We also supplied the client with a photographer for the shoot with intent to replicate the video scenes and also get some clinic and product shots for their web site and social media.

 

This service was an ‘add-on’ last minute service that we can offer as part of the production depending on the client’s needs.

 

You can see more on the photography service at the Content King Blog – Architects of Skin Photography

 

Architects of Skin web site