Logitech

Integrate 2018 “Trade Event Video”

Logitech attended Integrate in 2018, which is Australia’s largest AV expo. They wanted highlights filmed for a trade event video showcasing their exhibitor stand. We also provided footage on their best in breed video conferencing capabilities.

 

The day started with arriving at the Expo. We encapsulated the conference delegates’ journey by setting up the location, capturing the digital signage with a walk-through from outside to the entry. And we set the day up with bespoke filming and some Content King stock footage.

 

As a conference, we were unable to plan too much. Throughout the day, we took our lead from the Logitech team on their key focus points and all opportunities to showcase their new technology.

 

To demonstrate Logitech’s corporate affiliate partner strategies we also created a series of profiles with third parties that integrated their products with Logitech. With attention to how the technologies worked as a single solution, we filmed Logitech with their partners, including a short interview for social media.

 

In addition to the event highlights video we created:

  • mini product demo’s including affiliate partners;
  • affiliate testimonials that were considered for social media delivery and consumption by audiences;
  • and a series webisodes featuring one of the Logitech executives interviewing their key partners.

 

See more about the Logitech production at Content King Blog Magazine.

 

Logitech’s Nelson Padilla also did some video blog interviews for other tech publisher’s rAVe and connected.