The brief was to film Retail Prodigy Group (RPG) highlighting their customer focus. This video showcases how RPG, the Nike representative in this territory, fulfil their mission statement of turning customers into fans. And how they utilise the TruRating point of sale software to help realise this goal. Consequently, this was the second word of mouth marketing video, as part of an ongoing series of testimonial videos.
In addition, this second promo video was also complimented with a series of bitesize social media videos.
Each social media video was a direct response to TruRating’s software solutions and how it translated into increased sales and a better understanding of their clients.
A word of mouth marketing video is very effective. As a result, you can watch and hear your product being endorsed with facts by third parties. This is one of the best marketing campaigns you can have.
Subsequently, this can be extended to create multiple marketing video with just the one production day.
