Logitech attended the premier IT and Tech conference Integrate 2018 and wanted to cover their attendance with video for social media. We discussed their specific plans and also opportunities to extend the production from one “highlights video” of the conference to a series of video interviews with their affiliates and partners.
Here’s a snapshot of how we arrived at this extended video series.
Are you attending a conference, event or exhibitor trade fair and want to get more value out of your investment in the delegate registration expenses and your booth/stand costs? It’s a major investment that is vital to your company’s branding profile and there are many leads and opportunities so it’s important to attend. But wouldn’t it be great if you could showcase your key messaging and all of the work and effort poured into those few days beyond the event and to a larger limitless audience.
Opportunities to extend your investment further.
Hosting an Event
Do you have your own trade shows and want to capture the energy including your delegates feedback and your product developments with a spotlight on the latest product about to hit the market?
Is one of your key executives or evangelists talking at the seminar?
Are your key customers attending or do you have affiliates there that can endorse the value of your offering?
Are you showcasing your latest product?